Advances in Consumer Research
Issue 2 : 754-763
Original Article
Shop Lifting” An Exploratory Study of Jammu City
 ,
1
Associate Professor (Marketing), Faculty of Management, India
2
Senior Professional, Government of India, India
Abstract

Shoplifting has been a big problem for businesses since the 1950s, when the paradigm transitioned from service to self-service stores. However, until now, this has not been considered a crime. This study attempted to learn about the features of shoplifting, particularly in Jammu City, including the traits of shoplifters and the situation of retail businesses where theft occurs. The study focused on 98 general store retail shops in Jammu City. Descriptive and inferential statistics were used. The conclusions and suggestions serve as a reference for retailers looking to reduce stealing.

Keywords
Recommended Articles
Original Article
Women Empowerment Through Five-Year Plans in India (1951–2017): A Study in Policy Evolution and Social Development
Original Article
Geriatric Care Delivery under NPHCE in Urban Rajasthan: Evidence from Jaipur District
Original Article
AI Shopping Assistants and Electronic Purchase Intention: The Role of Trust and Privacy Concern
Original Article
Impact of AI and Gen-AI on Business Models
Loading Image...
Volume 2, Issue 2
Citations
836 Views
961 Downloads
Share this article
© Copyright Advances in Consumer Research