Advances in Consumer Research
Issue 2 : 754-763
Original Article
Shop Lifting” An Exploratory Study of Jammu City
 ,
1
Associate Professor (Marketing), Faculty of Management, India
2
Senior Professional, Government of India, India
Abstract

Shoplifting has been a big problem for businesses since the 1950s, when the paradigm transitioned from service to self-service stores. However, until now, this has not been considered a crime. This study attempted to learn about the features of shoplifting, particularly in Jammu City, including the traits of shoplifters and the situation of retail businesses where theft occurs. The study focused on 98 general store retail shops in Jammu City. Descriptive and inferential statistics were used. The conclusions and suggestions serve as a reference for retailers looking to reduce stealing.

Keywords
Recommended Articles
Original Article
Mapping the Intellectual Landscape and Theoretical Evolution of Workplace Spirituality: A Systematic Literature Review and Bibliometric Analysis
...
Original Article
AI-Generated Consumer Profiles, Transparency and Fairness: Consumer Protection in India’s Digital Marketplace
Original Article
Connectedness of Agricultural Commodity Markets: An Empirical Analysis
Original Article
Exploring the Impact of Mergers and Acquisitions on India’s Banking Landscape: A Data Envelopment Analysis (DEA) Approach
...
Loading Image...
Volume 2, Issue 2
Citations
856 Views
991 Downloads
Share this article
© Copyright Advances in Consumer Research