Advances in Consumer Research
Issue:6 : 1106-1109
Original Article
Role Of Digital Ticketing And Mobile Apps In Enhancing Commuter Experience In Indian Railways With Special Reference To Southern Railways
 ,
1
Assistant Professor, PG and Research Department of Commerce, Kamaraj College (Autonomous), Thoothukudi – 628003
Abstract

This study examines the impact of digital ticketing and mobile applications on enhancing the commuter experience within Southern Railways, with specific focus on the Thoothukudi district. Using a structured questionnaire including seven experience-related statements, the research assessed convenience, stress reduction, time savings, information accessibility, control over travel, and overall satisfaction. Confirmatory Factor Analysis results confirmed excellent model fit, indicating that digital ticketing has a positive influence on most aspects of the commuter experience. While convenience, reduced stress, and time efficiency scored strongly, overall satisfaction showed relatively lower influence, highlighting areas for improvement. The study is geographically limited to Thoothukudi and relies on self-reported data, but provides valuable insights for improving digital ticketing services.

Keywords
Recommended Articles
Original Article
Geographic Moderation of Green Banking Adoption: A Multi-Group Analysis of Urban–Rural Differences in Social Influence and Attitude Pathways in Uttarakhand
...
Original Article
Conceptualizing Customer Touchpoint Quality: A Formative Perspective on Experience Formation and Purchase Intention
Original Article
Consumer Protection in India's Real Estate Sector: Evaluating the Effectiveness of the Real Estate (Regulation and Development) Act, 2016 and the Consumer Protection Act, 2019
Original Article
Strategic Management And Organizational Performance In It Industries: A Cost–Benefit Analysis
Loading Image...
Volume 2, Issue:6
Citations
712 Views
345 Downloads
Share this article
© Copyright Advances in Consumer Research