Advances in Consumer Research
Issue 4 : 3483-3493
Original Article
Role of Design Thinking Approach on Sustainable Transport: A Study on Commuters Experience of Public Transport
 ,
1
Assistant Professor, Sasmira’s Business School, Worli, Mumbai 400030
Abstract

Purpose: Design Thinking approach helps to improve sustainable transport systems by emphasizing the innovation of the design as well as the needs of the user. This approach cultivates creativity and effective collaboration towards better public transport services that are user oriented and beneficial to commuters. The Design Thinking approach to sustainable transport further developed in the next sections.

Understanding that commuter adoption is vital for sustainability, the study applies human centred principles to glean insights into commuters’ challenges, opportunities, and perspectives. The research aims to understand commuters’ unfulfilled needs through quantitative methods to come to some observations for sustainable urban transportation systems

Keywords
Recommended Articles
Original Article
Navigating Marketing Challenges and Policy Support: A Study of Tech Start-ups in Odisha
Original Article
Assessing the Sustainable Financial Performance of Regional Rural Banks: A Quantitative Analysis of Digital Innovation
...
Original Article
Impact of Technological Interventions on Efficiency, Transparency, and Sustainability of Minor Forest Produce Supply Chain Networks in Chhattisgarh
Original Article
Rethinking The Classroom In The Age Of Artificial Intelligence: Why Analytical And Application-Based Learning Is The Sustainable Path Forward An Empirical Study Of Faculty Perceptions And Student Learning Behaviors
Loading Image...
Volume 2, Issue 4
Citations
838 Views
1120 Downloads
Share this article
© Copyright Advances in Consumer Research