Advances in Consumer Research
Issue 3 : 816-822
Original Article
Reversing the dry spell with Hydration strategies: A Science for instinct to reliable Bowling performance
 ,
1
The Gandhigram Rural Institute (Deemed to be University), Gandhigram,
Abstract

Aim: This study assessed the dehydration's impact on Cricket bowling performance.  Methodology: To achieve the purpose, eight bowlers were selected from Gandhigram Rural Institute (GRI), Tamil Nadu. Their age ranged between 18 and 22 years. 48 deliveries bowled by the eight male bowlers before and after the controlled 30-over Cricket match organized at 24-27°C conditions.  Body weight, urine specific gravity (USG), ball speed and accuracy was tested prior to and after the treatment. The data were analysed with simple correlation, coefficient of variation and Friedman two way analysis of variance test. Results: The influence of treatment, the bowlers were moderately dehydrated despite hydration efforts. Bowlers’ ball speed and accuracy was decreased by 2.04km/h and 19.27 points respectively. Correlation analyses showed there was some association between ball speed-accuracy. Conclusions: The bowlers accomplished the state of dehydration at the end of 30-over play which remarkably decline the bowling speed and accuracy..

Keywords
Recommended Articles
Original Article
Consumer engagement dynamics in AI-driven digital marketing ecosystems
...
Original Article
Advancing Marketing Frontiers: Artificial Intelligence, Digital Influence, and Strategic Market Adaptation
...
Original Article
Over-Tourism and the Right to Self-Determination in Sustainable Indigenous Tourism at the Micro Level: A Self-Determination Perspective
...
Original Article
Social Media Exposure and Influencer Marketing ROI: Examining the Role of Consumer Engagement and Purchase Intention among Gen Z
Loading Image...
Volume 3, Issue 3
Citations
564 Views
485 Downloads
Share this article
© Copyright Advances in Consumer Research