Intersectionality remains significantly underutilized in the marketing field, even though it has potential.  This page addresses this gap by gathering the body of evidence to present helpful resources for integrating intersectionality into marketing research.  In addition to a comprehensive study design process, a visionary research objective, and key takeaways for stakeholders, it outlines a comprehensive base for an intersectional marketing framework. Essentially, intersectionality is defined by three aspects: (1) an awareness and an acceptance that social categories—such as gender, race, and class—happen as opposed to co-existing independently; (2) an understanding of how intersecting identities affect individuals' experiences in the workplace; and (3) a focus on the dynamics of power structures influencing these lived realities. Researchers and marketers can apply the article's innovative research design roadmap to incorporate intersectionality into their work through the theory and methodological strategies it outlines. Developing intersectional theories and hypotheses, conducting inclusive literature reviews, collecting rich demographic information, sampling marginalized groups, performing exploratory subsample analyses, and making context-sensitive conclusions are just a few. Furthermore, the proposed study agenda also points to significant concerns at the organizational, consumer, and social levels. Ultimately, bringing an intersectional perspective can ensure marketing stays relevant to society, promote the development of broad and inclusive theoretical frameworks, and more accurately reflect the voice of underrepresented and marginalized groups