The expansion of over-the-top (OTT) platforms has transformed content consumption patterns, making it essential to understand the contextual factors shaping user adoption. This study investigates the moderating role of residential status in OTT platform adoption by applying the extended unified theory of acceptance and use of technology (UTAUT2) framework. Data were collected from 404 respondents across the National Capital Region (NCR) of Delhi, India, and analysed using partial least squares structural equation modeling. The findings reveal that performance expectancy, effort expectancy, price value, hedonic motivation, and habit significantly influence users’ intention to adopt OTT platforms, which subsequently drives actual usage behaviour. Residential status does not exert a significant direct effect on adoption; however, it meaningfully moderates the relationships between key adoption determinants and intention. These results highlight residential context as an important situational factor that shapes how users perceive and respond to OTT platforms. The study contributes to digital adoption literature by offering nuanced insights into contextual moderation and provides practical implications for OTT service providers seeking region-specific engagement strategies
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