Corporate Social Responsibility (CSR) has emerged as an important strategic instrument that enables organizations to strengthen stakeholder relationships and achieve sustainable competitive advantage. In recent years, firms have increasingly integrated CSR activities into their branding strategies to enhance consumer perceptions and create superior brand value. Brand equity, comprising brand awareness, brand associations, perceived quality, and brand loyalty, has become one of the most valuable intangible assets contributing to organizational success. This paper examines the relationship between CSR and brand equity by synthesizing literature published between 2020 and 2026. Using a descriptive, exploratory design based on Primary data, the study reviews recent empirical and conceptual contributions to understand how CSR initiatives influence customer perceptions and strengthen brand equity. The findings indicate that CSR positively affects brand image, consumer trust, purchase intention, and customer loyalty, thereby enhancing overall brand equity. The study contributes to the growing literature by proposing a conceptual framework and identifying research gaps for future investigations.
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