Purpose: The scope of this research is to, first, analyse the changes in sustainable investments' dynamics and secondly, to examine this issue mainly from the position of Generation Z; university and college students from the Delhi–UP region. The study explores some factors that influence students towards sustainability investment comprising the perceived financial benefit, parent involvement, and resemblance of investment to the students' values.

Design/Methodology/Approach: Data was obtained from respondents by filling a structured survey questionnaire, administered to 396 college students. In this study, SEM was used to establish the connection between RA, PV, PER, and sustainable SI behavior. The model concerned the student's disposition regarding environmental, social, and governance factors in investment decisions.

Findings: The results suggest that RA and PV are related to PER directly and positively. In addition, personal values (PV) directly and positively influenced sustainable investment (SI) behavior as well as perceived returns (PER). The role of ESG factors in ensuring young individuals' investment decisions is brought out in the study.

Practical Implications: This study provides concerns for the exploration of the emerging trends of sustainable investment among Generation Z students which is useful for the financial institutions, the education sector, and the policymakers to develop the right products in terms of investment products that are important to the youthful population and patronizing education programs that are suited to their benchmark.

Originality/Value: This study offers a novel conceptual framework that focuses on how Gen Z students perceive risk, financial rewards, and ESG integration about sustainable investments. The study adds to the body of knowledge on environmentally friendly finance by providing a thorough examination of the elements that influence young people to make socially conscious investments...