Advances in Consumer Research
Issue 5 : 69-76
Original Article
Patient Experience Management as a Strategic Enabler Improving Patient Satisfaction in Healthcare Services: A Conceptual Analysis
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1
Research Scholar at GLS University
2
Assistant Professor, Management Area Faculty of Business Administration, GLS University
Abstract

Objective: This conceptual analysis synthesizes existing literature to explore patient experience management (PEM) as a strategic tool and valuable indicator for enhancing patient satisfaction in healthcare services. While numerous studies have explored patient satisfaction and experience, there remains a need to integrate these concepts within a unified framework. Aim: This Literature review critically examines how these two areas have been extensively studied and proposes a more integrated agenda. Various studies have been written to measure the satisfaction level of patients; however, research rarely explores the relationship with patient experience. Outcome measures: This research is grounded in an extensive literature review, identifying key variables of patient experience and patient satisfaction. Results: Effective patient experience management implementation leads to improved satisfaction, loyalty, and healthcare outcomes. Conclusion: Additionally, this study contributes theoretically by integrating multidisciplinary perspectives and practically by offering strategic insights for healthcare administrators. Future research directions and implications for policy and practice are also discussed...

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