Advances in Consumer Research
Issue 3 : 482-489
Original Article
Mindful Consumption In Islam: Revitalizing The Iqtishad Concept To Combat The Culture Of Consumerism In Society
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STAI Tgk Chik Pante Kulu of Banda Aceh, Indonesia
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STAI Al-Hikmah Pariangan Batusangkar of Tanah Datar, Indonesia
Abstract

The research problem lies in the effort to define and operationalize the abstract concept of "mindful consumption" specifically within the framework of Islam, which has not been extensively explored. There is a significant gap between the normative understanding of the classical concept of iqtishad (moderation/simplicity) in religious texts and the actual consumption behavior of modern Muslims exposed to digital consumerism lifestyles and culture. This study is a literature review (library research). The data analysis technique employed is qualitative content analysis using a hermeneutic and conceptual analysis approach. The research findings indicate that: 1) Theological Foundation: The concept of iqtishad is an Islamic foundation that promotes simple consumption as a manifestation of worship, balance (tawazun), and stewardship as a trustee. 2) Critique of Consumerism: Consumeristic lifestyles are analyzed as pathologies that damage social ties, weaken economies, and exploit the environment, hence contradicting Islamic values. 3) Revitalization of the Concept: iqtishad is revitalized as "Mindful consumption," a practical framework of conscious, purposeful, and ethical consumption to address contemporary challenges. 4) Implementation Strategies: Its application necessitates synergistic roles from key stakeholders such as families (as role models), education (curricula), communities (collective actions), and public policies (supportive regulations). The implementation of the research findings requires multistakeholder collaboration. In the realm of education, the integration of mindful consumption concepts into curricula (Islamic Studies, Economics) through practical methods like budget management projects is essential. Within communities, mosques and families can conduct workshops on Islamic finance, establish Islamic cooperatives (BMT), and adopt financial planning and shopping-free days..

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