Over the past two decades, digital evolution has radically transformed how Purchase Decision of Customer with Marketing Strategies. Highly informed consumers actively seek news, knowledge, and inspiration and often interact with multiple touchpoints over an extended period before purchasing. Thus, companies face diverse and complex challenges in engaging with and retaining consumers in virtual contexts. This systematic literature review aims to understand what influences Purchase Decision of customer, that is, the impact of marketing strategies on online shopping. Based on Scopus database articles, bibliometric analysis was used to verify the state-of-the-art of Purchase Decision of Customer with Marketing Strategies topics. The results provide insights and help to develop a more profound understanding of this theme. An agenda for further research is presented based on the existing literature
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