Advances in Consumer Research
Issue:6 : 1203-1207
Original Article
IoT-Enabled Sustainable Transformation of Homestay Businesses in the Uttarakhand Himalayas: Innovations, Challenges, and Impact
 ,
 ,
 ,
 ,
 ,
1
Associate Professor, Department of Business Management, H.N.B. Garhwal Central University, Srinagar (Garhwal), Uttarakhand, India
2
Research Scholar, Department of Business Management, H.N.B. Garhwal Central University, Srinagar (Garhwal), Uttarakhand, India
3
Assistant Professor L.N. Mishra Institute of Economic Development & Social Change, Patna
4
Anil Choudhary (HR & Legal Affairs) Jaipur Rugs Company Pvt.Ltd G-250. Industrial area, Rajasthan
5
Assistant Professor, Department of Strategic Technologies, School of National Security, Central University of Gujarat
6
DBS School of Pharmacy and Research, DBS Global University, Dehradun
Abstract

Internet of Things (IoT) technology is transforming homestay businesses in the homestay business, particularly in the Uttarakhand Himalayas. The impact, challenges, and benefits of IoT integration in homestay operations research are explored using a mixed-method approach. A quantitative survey and semi-structured interviews of 30 stakeholders, including homestay owners, local authorities, and tourism experts, were conducted for a total of 100 homestays (50 IoT-enabled and 50 traditional). The quantitative results show that energy consumption is reduced by 20% (operational costs reduced by 20%) and guest satisfaction is achieved by up to 20%. Nevertheless, qualitative results indicate that poor internet connectivity, high initial investment, and lack of skills in IoT management are barriers. Findings integration implies that although IoT adoption helps enhance the efficiency and customer experience, its success depends on infrastructure, financial feasibility, and technical support. It presents policy recommendations, training, and programs to foster IoT adoption and sustainable development in rural areas

Keywords
Recommended Articles
Original Article
A Comprehensive Review Of The Influence Of Social Media Marketing On Consumer Buying Behaviour: A Systematic And Bibliometric Analysis
Original Article
Life Cycle Carbon Mitigation Potential of Decentralized Solar Energy Systems in Rural UP: An Empirical Assessment
Original Article
Predictive Workforce Intelligence: An AI-Based Framework for Employee Performance Assessment Using Deep Learning and Structured Workforce Data
Original Article
Investigating The Influence Of Digital Financial Literacy On Investment Behaviour And Financial Decision Making Among Young Investors
Loading Image...
Volume 2, Issue:6
Citations
997 Views
502 Downloads
Share this article
© Copyright Advances in Consumer Research