Investigating The Challenges Involved in Cyber Threats for Transactions Over the Internet

doi:N/A

Advances in Consumer Research

Issue 4 : 712-716

Original Article

Investigating The Challenges Involved in Cyber Threats for Transactions Over the Internet

N. Chithra

S. Md. Shakir Ali

Swaroop Mohanty

Shilpi Gupta

⁴

Sephalika Sagar

⁵

Assistant Professor, SRM Institute of Science and Technology, Ramapuram Part, Vadapalani Campus Chennai,

Associate Professor, Department of Business Management, College: Aurora's PG College (MBA); Hyderabad

Associate Professor, ACCFK, Amity University, Kolkata

⁴

Assistant Professor, The ICFAI University, Raipur.

⁵

Assistant Professor, Amity School of Management and Commerce, Amity University Jharkhand

Abstract

The rapid growth of online transactions has led to increased vulnerability to cyberthreats, posing significant challenges to digital security. This study investigates the various risks and threats associated with online financial transactions, including hacking, phishing, data breaches, and malware attacks. It examines the impact of these cyberthreats on consumer trust, business operations, and regulatory frameworks. The researchers also explore the effectiveness of current security measures, such as encryption, multi-factor authentication, and secure payment systems, in mitigating these threats. The findings aim to provide insights for enhancing online transaction security, safeguarding sensitive data, and improving overall cybersecurity practices.

Keywords

Cyber Threats

Digital Security

Consumer Trust

Financial Transactions

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