Advances in Consumer Research
Issue:6 : 2996-3006
Original Article
Integrating Well-Being, Motivation, And Psychological Safety In Gig Work: Hr Strategies For Sustainable Freelance Employment
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1
Assistant Professor, Faculty of Management, SRM Institute of Science and Technology – Delhi NCR Campus
2
Research Scholar, Faculty of Management, SRM Institute of Science and Technology – Delhi NCR Campus.
Abstract

The gig economy has quickly disrupted modern labor in the form of broadening freelance and work-platform methods of work, which place greater emphasis on flexibility without paying attention to the sustainability of workers. Although there is an increased academic interest, the available literature tends to study well-being, motivation, and psychological safety separately, which does not provide much information on comprehensive human resource (HR) practices in the context of gig employment. The research paper will seek to incorporate these three dimensions in one HR system to facilitate sustainable freelance work. The study relies on the conceptual and descriptive research design, which is grounded on the systematic review of the latest publications published in 2021-2025, relying on the Self-Determination Theory, Job Demands Resources model, and Psychological Safety Theory.

The results suggest that gig workers experience chronic issues regarding the stability of income, social isolation, algorithmic control, and the lack of voice mechanisms that negatively influence the same psychological well-being and long-term motivation. The analysis also indicates that psychological safety is a structural enabler that reinforces motivation and well-being through the establishment of trust, transparency, and worker voice in the digital platforms. According to the integrated framework, the study suggests HR practices based on supporting well-being, autonomy-supportive motivation practice, open performance assessment, and the inclusive communication system. These measures are demonstrated to promote each other and lead to employee engagement, retention, and resilience

Keywords
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