Using social media channels to interact with your audience in order to boost sales and brand awareness is known as social platform marketing. It is becoming more and more popular among researchers and marketers, and it has altered how people interact, work together, and produce. This study's primary goal was to determine how social media marketing impacted consumer perceptions of branded clothing. A survey of 250 adults between the ages of 18 and 35 yielded the results, which showed a positive correlation between the two. Non-probability sampling techniques like judgmental sampling and snowball sampling were applied in this investigation. Customers are motivated to purchase apparel through social media platforms by elements like product comfort, quality, and reasonable costs, promotions, and discounts. The most important factor influencing consumers' decisions to buy was the brand name. Customers are more likely to recommend their purchases to others when they have a positive social media platform shopping experience. The report claims that social platform marketing is currently the most well-liked and popular form of digital marketing, which helps many marketers and theorists who wish to pursue careers in related fields..
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