Advances in Consumer Research
Issue 4 : 2632-2644
Original Article
Influence of Herd Behaviour on Investment decisions: a review of literature using Bibliometric analysis
 ,
1
Associate Professor, Dyal Singh College (DU) Research Scholar, Dept. of Management, Gurugram University
2
Dean, Faculty of Commerce and Management, GU
Abstract

When the market participants choose to follow others, rather than relying on their own knowledge, it is known as herding or ‘following the crowd’ (Jain et al., 2021). This herding behavior has been significantly influential in the investment decision making of individuals as well as the market (Maheshwari et al., 2023). The present paper attempts to present a bibliometric review of the literature on herding behavior to capture the extent, direction, progress and trends in the domain. It uses the various bibliometric techniques to establish a conceptual and social structure in the present literature, as well as to delineate the most prominent aspects of it. The analysis has been done on a sample of 140 articles from January, 1990 to August, 2024. The prominent findings of the study suggest that this area has become more popular among researchers with time, especially in the recent years. The study also elucidates the direction and research gaps in this area which will of greater interest for academicians, stock market regulators as well as the policy makers.

Keywords
Recommended Articles
Original Article
Financial Inclusion and Investment Uncertainty in the Indian Stock Market: Evidence from Implied Volatility, Regime Shifts and Retail Participation, 2011–2026
Original Article
An Empirical Study on Experiential Learning on Skill Development as a Catalyst for Enhancing Employability Skills and Career Readiness Among Generation Z
...
Original Article
Artificial Intelligence, Cybersecurity and Digital Financial Inclusion: a Theoretical Framework for Inclusive Financial Development
Original Article
A Review Study of AI-Driven Smart Manufacturing for Quality Enhancement in Defence Production and Directions for Future Research
...
Loading Image...
Volume 2, Issue 4
Citations
1177 Views
2998 Downloads
Share this article
© Copyright Advances in Consumer Research