To improve company entrepreneurial orientation towards micro, small, and medium entrepreneurs, the purpose of this study is to experimentally investigate an integrative moderated mediated mechanism that uses entrepreneurial competency as a mediator. Data were acquired by a structured questionnaire from a sample of 300 MSME owners in Rajasthan, India. Structural equation modeling was used to examine the hypotheses. The results demonstrated that the entrepreneurial-oriented features of innovation, proactivity, and risk-taking improve the firm's marketing performance. Entrepreneurial competencies mediate the impacts of entrepreneurial orientation dimensions on the performance of an organization. There was variation in the mediation effects of entrepreneurial competencies between responsiveness levels that were high and low. To beat the competition and seize market opportunities, the company must precisely match what it offers to the needs and desires of the customer. SMEs in India may increase brand value, manage their supply chains more effectively, and improve quality using entrepreneurial skills
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