This study focused on analyzing the consumer behavior and attitudes of demographic and economic factors that affecting dairy AAVIN milk consumption among the consumers of Chennai. Data were collected through a consumer survey conducted in Chennai district at randomly selected super markets, groceries, milk booths and retail shops. Consumer attitudes were weighed using factor analysis, and factor scores—which fall into the categories of cost and consumption, nutrition, sensory elements, and availability—were added to the final model as independent variables. To determine the correlations between a range of customer demographic and socioeconomic factors, including age, gender, income, education level, household size, and composition, an ordered logistic percentage was used. The main factors influencing milk consumption levels are the respondent's age, cost and usage-related attitudes, and nutrition-related attitudes, according to the results of an order consumption estimation. However, household monthly income, health issues that impact AAVIN'S milk consumption, and educational attainment are more significant factors. Lastly, these results indicate which marketing tactics are best suited to meet consumer expectations
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