Advances in Consumer Research
Issue 10 : 547-551
Original Article
Impact of AI and Gen-AI on Business Models
1
Indian Institute of Management, Indore, India
Abstract

Artificial Intelligence (AI) is changing businesses and business models. AI is revolutionizing
business models by automating processes, enhancing decision-making, and enabling
innovation. From being a technology enabler, AI is becoming a business driver. AI has
become a new potent dimension for growth, collaboration, and profitability. The use of AI is
no longer a strategic option. Instead, it has become the core of the business strategy and often
the strategy for technology-driven companies. AI can help businesses scale both horizontally
and vertically. AI-driven analytics provide real-time, data-driven insights, allowing
businesses to predict trends and personalize customer experiences at scale. Generative AI
further disrupts industries by creating new products, designs, and content, fostering rapid
innovation.

Keywords
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