Advances in Consumer Research
Issue 4 : 2261-2271
Original Article
Health Technologies In Rural Areas: Assessing Public Acceptance And Identifying Opportunities
 ,
 ,
 ,
1
Associate Professor, Dept of Management Sciences, PSG CAS
2
Associate Professor & Head, Dept of commerce (B & I), PSGCAS
3
Associate professor, Dept of computer Applications (MCA), PSGCAS
4
Assistant Professor, Dept of Logistics& PGDBM, PSGCAS
Abstract

Digital health technologies hold transformative potential for enhancing healthcare delivery in rural areas by addressing persistent gaps in access and quality of care. This study examines how digital health capabilities influence healthcare outcomes in rural settings, with a focus on critical factors such as governance, IT infrastructure, workforce skills, interoperability, strategic planning, data analytics, and patient-centered care. The results underscore the necessity of a cohesive digital strategy to drive improved health outcomes. Key enablers include the deployment of user-friendly devices, comprehensive training programs, and dependable internet access. The study also sheds light on adoption barriers—such as limited digital literacy and low trust in technology—and proposes actionable solutions to overcome them. Ultimately, the effective integration of digital health solutions can greatly enhance healthcare access, patient satisfaction, and overall health outcomes in rural communities

Keywords
Recommended Articles
Original Article
Government Policy, Institutions and Household Adoption of Rooftop Solar in Uttar Pradesh, India: A Systematic Review and Evidence Synthesis.
Original Article
Attractiveness, Credibility, and Consumer Response: The Role of Social Media Influencers in Brand Love and Purchase Intention
...
Original Article
The Popularity of Street Food and Role of influencers, user generated content and Social Media in Promoting Street Food, with Reference to Ranchi City
...
Original Article
Exploring the interplay between Organisational Citizenship Behaviour and Employee Resilience in Higher Educational Institutions (HEIs): A Systematic Literature Review
...
Loading Image...
Volume 2, Issue 4
Citations
995 Views
956 Downloads
Share this article
© Copyright Advances in Consumer Research