Advances in Consumer Research
Issue 4 : 713-720 doi: https://doi.org/10.5281/zenodo.20338105
Original Article
Green Artificial Intelligence: A Study with reference to Medical Institutions in India
 ,
 ,
1
Associate Professor, Seshadripuram College, Bengaluru
2
Assistant Professor, Government First Grade College, Sringeri
3
Assistant Professor, Ramaiah Institute of Management Studies (RIMS), Gokula, Bangalore
Abstract

This research investigates the knowledge, adoption, advantages, challenges and organizational preparedness for Green Artificial Intelligence (Green AI) in healthcare agencies of Bengaluru. Considering India’s sustainability objectives and increased energy consumption to execute AI, it is important to explore Green AI in the context of healthcare. Applying a mixed-methods design, 212 responses from 24 institutions were collected and analyzed. The results show middle to high aware-ness, and positive movement in green IT practices and policy integration. Green AI is good and for the masses, considering its PR points and eco-guilding. The main obstacles include lack of management support, shortage of funds, and technical skills deficiencies. There were no clear public/private or large/small differences, indicating equally readiness across these types of schools. Yet, though we did find a statistically significant positive relationship between institutional elements and adoption, over 99% of the adoption variance is left unexplained, signalling the existence of additional (non-measured) drivers. The report highlights the importance of further investigation on these hidden correlate

 

Keywords
Recommended Articles
Original Article
Knowledge Sharing and Innovative Work Behavior: An Empirical Study of Hospitality Sector in Punjab and Haryana
Original Article
Market Reaction to Rights Offering Announcements in the Indian Stock Market
Original Article
From Traditional to AI-Enhanced Education a Consumer Behaviour Perspective on Student Preferences and Technology Adoption in Universities
Original Article
Medical Ethics in Antibiotic Prescription and Use: a Comprehensive Review
...
Loading Image...
Volume 3, Issue 4
Citations
614 Views
391 Downloads
Share this article
© Copyright Advances in Consumer Research