Advances in Consumer Research
Issue 5 : 570-581
Original Article
Global Research Trends In Lifestyle Of Health And Sustainability (Lohas): A Bibliometric Analysis
 ,
1
Research Scholar, University Business School, Panjab University Regional Centre, Ludhiana, India.
2
Professor, University Business School, Panjab University Regional Centre, Ludhiana, India.
Abstract

Lifestyle of Health and Sustainability, an emerging inter-disciplinary concept has shown a growth trajectory in the recent years. The objective of this study is to examine the trends and developments in research on LOHAS. Employing bibliometric analysis, a comprehensive study on LOHAS using 109 Scopus-indexed journal articles from 2004 to 2025 has been conducted. Data selection was done using Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA). Performance analysis and science mapping has been conducted using bibliometrix R-package of biblioshiny. While scientific mapping using co-word analysis offered conceptual insights into the development of research fronts, performance analysis was used to identify top contributing authors, productive countries, highly cited nations, highly cited documents and frequent occurred terms. The findings demonstrate that interest in LOHAS has paced up with Japan and China as the leading contributing countries. Thematic mapping reveals the interdisciplinary nature of LOHAS. The study offers a holistic overview of the field and recommends future research that focuses on theoretical diversification and cross-cultural comparative analysis. With the emergence of new trends and growing number of international collaborations, there is a lot of scope for research in this field.

 

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