Advances in Consumer Research
Issue 1 : 950-957
Original Article
Generative AI–Driven Health Communication on social media: A Systematic Review and Meta-Analysis of Engagement Metrics, Information Trustworthiness, Risk Perception, and Cancer Prevention Outcomes
Loading Image...
1
Computer Science, Faculty of Information Technology, Applied Science Private University
Abstract

The rapid integration of generative artificial intelligence (AI) into social media platforms has transformed digital health communication, particularly in the dissemination of cancer-related information. This study presents a systematic review and meta-analysis examining the role of generative AI–driven health communication on social media, with a specific focus on engagement metrics, information trustworthiness, risk perception, and cancer prevention outcomes. Following PRISMA guidelines, peer-reviewed studies published between 2015 and 2026 were systematically identified across major academic databases. Quantitative synthesis was conducted using random-effects meta-analytic models to estimate pooled effect sizes for user engagement indicators, including likes, shares, comments, and time spent interacting with AI-generated content. The analysis further evaluates the credibility and trustworthiness of generative AI–produced health messages and their influence on users’ perceived cancer risk and preventive behavioral intentions. Results indicate that AI-generated health communication significantly enhances user engagement compared to traditional content, while trustworthiness is moderated by source transparency, algorithmic explainability, and message framing. Additionally, increased engagement and perceived credibility were positively associated with heightened risk awareness and improved cancer prevention outcomes, such as screening intentions and information-seeking behaviors. However, concerns related to misinformation, ethical governance, and bias in AI-generated content remain substantial. This review underscores the potential of generative AI to advance scalable and personalized cancer prevention communication, while highlighting the need for robust regulatory frameworks, ethical safeguards, and interdisciplinary research to ensure accuracy, trust, and public health impact..

Keywords
Recommended Articles
Original Article
A Study of Association of Gender Parity and Job Satisfaction among Women in the Army and Differences across Rank Levels
Original Article
Beyond Personality Types: Examining the Moderated Mediation Effects of Work–Life Integration Strategies and Contextual Factors on Employee Health in Multinational Service Organizations
...
Original Article
AI-Driven Talent Analytics for Predicting Employee Performance: A Scalable Deep Learning and Knowledge-Graph Based Framework Using Open-Source Workforce Datasets
Original Article
“FROM TAX EVASION TO CAPITAL FLIGHT: Institutional Weakness, Parallel Economy and Policy Responses”
...
Loading Image...
Volume 3, Issue 1
Citations
999 Views
491 Downloads
Share this article
© Copyright Advances in Consumer Research