Advances in Consumer Research
Issue 5 : 28-39
Original Article
From Policy to Practice: A Narrative Review of Store Name Representation in Braille Across Nations
 ,
1
Faculty of Management studies, Parul University ,Waghodia, Vadodra , Gujarat ,39170, India.
2
Parul Institute of Management and Research .,faculty of Management studies , Parul university , Waghodia, vadodra , Gujarat, 391760, India
Abstract

In the retail sector, accessibility for visually impaired individuals remains a global challenge across the world. To promote independence among disabled persons, the promotion of store names in Braille was considered essential, but a significant gap was caused due to practical implementation and the policy framework. The technological innovations and user experiences were explored in a narrative review that aims to synthesize existing literature on Braille implementation for store names across different countries, enablers, and identify barriers. The 17 studies published between 2020 to 2025 were reviewed. The bibliographic details, study design, country context, policy focus, implementation practices, technological innovations, and user-centred outcomes were captured by using a structured data extraction process. Policy frameworks, implementation practices, technological innovations, and user experiences are the four major themes explored in the thematic analysis of the study. The results of the study predict that Braille accessibility was supported by international and national legislation, but practical adoption varies significantly across regions. The disabled person was enhanced by the use of technological solutions, such as Braille-to-speech applications, refreshable tactile displays, and IoT-enabled devices, but this causes inconsistent implementation. The integration of legislation, technology, stakeholder engagement, and continuous evaluation helps to bridge the gap between practice and policy. The review provides insights for designers, policymakers, and researchers to enhance Braille accessibility in retail environments and promote inclusivity for visually impaired individuals..

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