Advances in Consumer Research
Issue 4 : 675-694
Original Article
Foreign Direct Investment (FDI) Trends and Patterns in Emerging Markets
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1
Assistant Professor, School of Management Sciences, Varanasi
2
Assistant Professor, Faculty of Commerce, Banaras Hindu University, Varanasi
3
Assistant Professor, CHRIST (Deemed to be University) Bengaluru, Karnataka
4
Assistant Professor, Department of Commerce and Business Administration, University of Allahabad
5
Assistant Professor, Management Studies Department, Madan Mohan Malaviya, University of Technology, Gorakhpur
Abstract

Foreign Direct Investment (FDI) remains a pivotal force driving economic growth, industrialization, and globalization, especially in emerging markets. Over the past decade, these markets have witnessed substantial transformations in FDI inflows due to evolving global economic dynamics, policy reforms, digitalization, geopolitical shifts, and sustainability agendas. This paper examines the current trends and spatial patterns of FDI in emerging economies, highlighting the shift from traditional manufacturing to knowledge-intensive and service-oriented sectors. It analyzes the role of institutional quality, market size, political stability, and trade openness in attracting FDI, drawing on comparative data across regions such as Southeast Asia, Sub-Saharan Africa, Latin America, and Eastern Europe. Through a synthesis of empirical data and policy discourse, the study uncovers key investment drivers and inhibitors, including global supply chain reconfigurations, technological adoption, and environmental considerations. The paper also evaluates the impact of recent global disruptions, including the COVID-19 pandemic and geopolitical conflicts, on FDI flows. In doing so, it provides a nuanced understanding of how emerging markets are repositioning themselves within the global investment landscape, and offers recommendations for enhancing their investment climates in a competitive global economy

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