This study aims to analyze the factors influencing tourists' destination choices based on the practices of tourist areas in Hai Phong city. Building upon international theories and research findings on tourism behavior, the study constructs an integrated model encompassing tourism motivation, destination attractiveness factors, information and communication, destination image, and tourist choice decisions. Research data was collected through quantitative surveys of tourists in typical tourist areas of Hai Phong city and analyzed using linear structural modeling. The results show that all factors in the model have a positive impact on destination choice decisions, with destination image playing a central role and having the strongest influence. Simultaneously, destination image plays a mediating role in the relationship between destination attractiveness factors, information and communication, and tourists' destination selection decisions. The research results not only contribute empirical evidence to the field of tourism behavior research but also provide valuable managerial implications for policy planning and sustainable tourism development in Hai Phong city in the future
Download
Download XML