Entrepreneurial competencies play a crucial role in determining the success and sustainability of firms in dynamic business environments. These competencies comprising skills, knowledge, and behavioural attributes enable entrepreneurs to identify opportunities, innovate, and effectively manage resources. This paper examines the relationship between entrepreneurial competencies, entrepreneurial creativity and firm performance, emphasizing that entrepreneurial competencies are foundational capabilities that enhance creativity, which in turn leads to improved firm performance. Structural equation modeling is used to examine the hypotheses on a sample of 420 creative entrepreneurs in northern India. Mediation analysis is used in this study. Results indicate that entrepreneurial competencies influence entrepreneurial creativity that leads to firm performance. Empirical evidence suggests that entrepreneurs possessing higher levels of competencies tend to achieve superior firm performance in terms of growth, profitability, and market competitiveness. The study highlights the importance of developing and nurturing entrepreneurial competencies as a means of sustaining long-term business success and fostering innovation-driven growth
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