Advances in Consumer Research
Issue 9 ( Special Issue CPIMASS) : 147-154 doi: https://doi.org/10.5281/zenodo.22040385
Original Article
Exploring the interplay between Organisational Citizenship Behaviour and Employee Resilience in Higher Educational Institutions (HEIs): A Systematic Literature Review
 ,
 ,
1
Teaching Assistant, AUJ, Ranchi/ Research Scholar, JRU, Ranchi.
2
Adjunct Faculty, AUJ, Ranchi.
3
Dean and Associate Professor, Faculty of Commerce and Management, JRU, Ranchi.
Abstract

This systematic literature review (SLR) explores the dynamic relationship between Organisational Citizenship Behaviour (OCB) and Employee resilience in the context of higher education institutions (HEIs). As academic environments face growing pressures from globalization, technological advancement, and shifting funding structures, faculty and staff are increasingly called upon to exhibit resilience and go beyond formal role expectations. 30 empirical studies conducted in the subject area between 2010 and 2024 were selected for review. The findings suggest that there exists a reciprocal relationship between OCB and resilience in academia. The relationship is influenced by institutional pressures, organisational culture, and leadership. The review also provides suggestions for further research in higher education settings and implications for theory and practice

Keywords
Recommended Articles
Original Article
Sustainable Consumption Among Generation Z: Examining the Influence of Environmental Knowledge, Financial Awareness and Green Purchase Intentions in an Emerging Market
...
Original Article
Mapping the Evolution of Algorithmic Recommendation Systems in E-Commerce (2020–2025): Productivity, Impact, and Thematic Hotspots from a Bibliometric Study
Original Article
Marketing for a Better Planet: Aligning CSR Strategies with the SDGs
...
Original Article
Consumer Behaviour in the Era of Digitisation: A Study on the Role of the IT Sector in the Growth of the Indian Economy
Loading Image...
Volume 3, Issue 9 ( Special Issue CPIMASS)
Citations
207 Views
190 Downloads
Share this article
© Copyright Advances in Consumer Research