This study investigates the factors impacting retailer satisfaction with laundry care products among 321 retailers in the Coimbatore district. Using a descriptive research design, the research assesses the relationship between satisfaction and marketing mix elements such as product, price, place, and promotion. Analytical methods, including Chi-square tests, regression analysis, and ANCOVA, reveal significant insights into retailer preferences and satisfaction drivers across store types, locations, and years of experience. Results indicate that grocery stores dominate the market, preferring larger SKUs, while petty shops favor smaller, more affordable sizes. Payment preferences vary by store location, with rural stores primarily using cash and urban stores adopting online options. Key factors such as product quality, pricing, and promotions account for 60.2% of the variation in satisfaction. Retailers are advised to tailor product and payment offerings based on store type and location to enhance satisfaction and sales
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