The study examines how effective digital analytics improved the hiring process and reinforcing talent acquisition practices. The study measures the impact of data-driven insights on quality of hire and candidate experience based on the following objectives: accuracy of job-fit, personalization, engagement, and strategic decision making. The primary data was collected using a structured questionnaire whereby a mixed-method approach was carried out to gather the required data to analyze and interpret the responses of 200 HR professionals in Delhi NCR. The results demonstrate that data-driven insights have a positive but insignificant effect on the quality of hire, and digital analytics have the strongest effect on the experience of candidates. The findings conclude that analytics enhance the efficiency of recruitment, equity and alignment to strategy. The short areas covered, and the use of self-reported informationares some of the limitations. It is proposed that further work needs to be invested in the digital capabilities and systematic analytics frameworks. It is recommended that further research should be conducted into different areas, other organizational variables, and longitudinal impacts of analytics-based recruitment..
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