AI technology has advanced exponentially and affected content creation and curation in marketing and brand communication with the audience. This empirical research seeks to assess the efficiency of the following AI solutions: Predictive analytics, natural language processing (NLP), and machine learning (ML) models for content personalization to increase audience engagement, and boost conversion rates. This study shows how AI is critical for marketing by providing a qualitative and quantitative discussion of AI’s top applications in marketing and how AI can help to adapt content generation and curation in real-time. The study demonstrates that AI works exceptionally well in providing highly targeted marketing experiences while still facing the issues of data privacy and creativity. This research is useful for marketers who want to strike a balance between the application of AI and the human touch in marketing and provides recommendations for future work on AI-based approaches to marketing
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