This study examines commuter satisfaction with Namma Metro services in Bengaluru, focusing on consumer insights and behavioral strategies to enhance user experience. A structured survey of 150 metro users assessed satisfaction across key dimensions—cleanliness, punctuality, safety, affordability, and convenience. Results revealed high satisfaction with punctuality and safety, while last-mile connectivity and overcrowding during peak hours remained notable concerns.
Key determinants of overall satisfaction included perceived value for money, travel efficiency, and journey comfort. To address gaps, the study proposes behavioral interventions such as integrated ticketing with feeder services and real-time updates on connecting transport to improve connectivity. Nudges promoting off-peak travel through dynamic pricing and loyalty incentives could reduce congestion, while leveraging social proof through commuter testimonials and highlighting environmental benefits may encourage sustained ridership.
By integrating these behavioral insights with service improvements, Namma Metro can significantly enhance commuter satisfaction and advance Bengaluru’s transition toward sustainable urban mobilit.
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