Epics Re-imagined: Consumerism, Market Strategies and the Revival of Mythic Narratives in Indian Animated Cinema.

doi:N/A

Advances in Consumer Research

Issue 8 : 445-452

Original Article

Epics Re-imagined: Consumerism, Market Strategies and the Revival of Mythic Narratives in Indian Animated Cinema.

Prabal Dweep Debbarma

Aditya Ghosh

Research Scholar, Faculty of Liberal Arts, The ICFAI University, Tripura, India

Assistant Professor, Faculty of Liberal Arts, The ICFAI University, Tripura, India

Abstract

Concerning the unexpected resurfacing of Indian Animated Cinema, this paper prioritizes the texts, Mahavatar Narasimha (2025), Kurukshetra (2025), and Baahubali: The Eternal War Part-I (2027) in order to trace how Indian epics from Mahabharata, Vishnu Puraan, etc. are reanimated for the consumers via. marketing strategies. The paper focuses on a tripartite structure focusing upon historical foundations that fostered the early experimental and grounded phases; to the current climate of Indian Animation that harbors cultural and commercial synergies; and future proclamations, prospects and predictions regarding the same. This research adopts a theoretical analysis of Myths, Modernity, Cultural Memory, and Industrial & Global Innovations and the consumer oriented approach mandated to the same. Thus, establishing Indian Animated Cinema, as a confluence of modern and cultural forces

Keywords

Indian Animation

Coming-of-Age

Indian Animation Industry

Media Marketing

Cultural and Commercial collaboration

Consumer Market

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