The role of Organizational Development (OD) interventions is now moving beyond the conventional, process driven interventions to psychologically informed, people centric approaches to solving complex organizational problems. In the modern organizations where it is fast digitalized, with increasing automation and changing workforce demands, behavioural convergence and mind-set makeover have emerged as key requirements to sustainable performance. Neuro Linguistic Programming (NLP) has come up as a behavioural model that can facilitate this change through provision of systematic approaches to cognition, communication and behaviour in the organisational setting. Coaching is one of the many applications of OD, which has become a very practical and effective intervention capable of delivering a profound and long-lasting behavioural change. The study investigates the efficacy of NLP based Coaching as a strategy intervention used in OD that lead to the improvement of leadership effectiveness, communication competence, behavioural flexibility, employee engagement and cultural alignment. The study is based on a qualitative research design as the investigation of the influence of NLP based coaching of organizations is presented with the help of literature review, thematic analysis, practitioner observations and pre and post intervention behavioural measurements. The review examines the effect of NLP strategies like rapport building, reframing, anchoring and perceptual positioning on the inner representations and conversion of organizational objectives into a behavioural change of an individual. The results show that NLP informed Coaching promotes cognitive clarity, emotional control and self-awareness which help employees and leaders to embrace positive behavioural patterns in line with organizational goals. Trust, psychological safety and collaborative culture are another aspect that is also developed through coaching by enhancing communication and interpersonal effectiveness. The study concludes that NLP based Coaching is holistic, sustainable and humanistic OD intervention, which is able to facilitate transformation in an organization.