Advances in Consumer Research
Issue 6 : 635-638
Original Article
Embodied Resistance and the Politics of the Female Body
 ,
1
PhD Scholar, SOLA. GD Goenka University Gurugram, Haryana
2
Assistant Professor, SOLA GD Goenka University, Gurugram, Haryana
Abstract

The paper examines “The Game of Bhairavi” (1988) to expose societal constructs surrounding purity, desire, and women’s autonomy. The article also explores the social and psychological effects of marginalization caused by conditions like vitiligo, often mistaken for leprosy. It examines Padmapriya’s transformation as she reclaims her stigmatized body as a site of power and resistance. It analyzes how she uses her body as a tool of seduction and psychological control to challenge patriarchal norms. Moreover, the paper reveals the tension between agency and the societal tendency to reduce women’s worth to their physical appearance

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