Advances in Consumer Research
Issue:5 : 1997-2012
Original Article
Developing a Community-Based Lifelong Learning Model in Thailand for Rural Development through ICT under the Concept of Sustainable Development.
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1
Faculty of Education, Shinawatra University, Thailand
2
Nakhon Phanom Municipality , Thailand
3
Navamindradhiraj University
4
Independent Researcher, Thailand
5
Qiannan University of Economics, Guizhou, China
6
International Institute of Management and Business, Belarus
Abstract

This study developed a community-based lifelong learning model for rural development in Thailand through Information and Communication Technology (ICT) under the concept of sustainable development. Using qualitative methods, interviews, focus group discussions, and participatory workshops with 90 participants from rural communities, the findings revealed limited access to formal education, ICT infrastructure, and digital literacy, yet a strong motivation for continuous self-directed learning. Three ICT-based lifelong learning models were developed: the Community Learning Center (CLC) Hub Blended Model, the Mobile-First Microlearning Model, and the Social-Enterprise Learning Model. Each model effectively promoted digital skills, social participation, and income generation. Communities reported improved problem-solving capacity, local innovation, and greater inclusion in knowledge networks.

The results demonstrated that ICT-supported lifelong learning enhances sustainable rural development consistent with SDG 4, SDG 10, and SDG 11. The study provides a practical framework for policymakers and educators to integrate community-based ICT learning into Thailand’s rural education system..

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