As the electric two-wheelers (E2Ws) market grows increasingly competitive, understanding the drivers of consumer adoption remains a critical commercial and environmental priority. This study utilizes a structural equation modeling approach to examine how distinct brand personality traits influence consumer trust and subsequent purchase intentions. Our structural model demonstrates that consumers evaluate E2Ws branding traits selectively rather than uniformly. Specifically, Competence, Sincerity, and Sophistication emerge as significant positive drivers of Brand Trust. Conversely, Excitement and Ruggedness are important but show insignificant relation with Brand Trust; they fails to mitigate the functional and safety concerns inherent to new technology. Finally, the path from Brand Trust to Purchase Intention is highly positive and significant, confirming that trust serves as the central mechanism translating symbolic brand appeal into a final buying commitment. These insights offer valuable strategic direction for E2Ws marketers aiming to convert green brand identity into tangible market share
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