This study delves into the intricate dynamics of consumer behavior towards organic food purchases in Bangalore, employing the Consumer Decision-Making Model to unravel the impact of key determinants: Price, Taste, Environmental Concerns, Nutritional Value, Organic Certification and Labelling, and Subjective Norms. Amidst Bangalore’s burgeoning organic food market, this research seeks to bridge the gap in understanding how these factors collectively shape purchasing decisions. By evaluating the relative importance of each predictor and assessing the model's efficacy in explaining and predicting consumer behavior, the study aims to offer actionable insights for marketers to craft effective strategies tailored to the city’s diverse consumer base. The research methodology involves a comprehensive quantitative survey of 241 organic food consumers, with findings revealing nuanced influences of each variable. The results highlight the critical role of nutritional value and price, while also delineating the practical implications for market strategies. The study addresses its limitations and suggests avenues for future research, contributing to a deeper comprehension of consumer choice mechanisms in the organic food sector
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