This study examined the influence of local food experiences on visitor satisfaction in Varanasi. It explored key factors such as taste, authenticity, hygiene, and food presentation, assessing their impact on tourists’ overall perception of the destination. A structured questionnaire was used to collect data from 396 visitors, including both domestic and international tourists. Statistical analysis, including linear regression, was applied to determine the relationship between culinary experiences and satisfaction levels. The findings revealed a significant positive correlation, indicating that enhanced food experiences led to greater visitor satisfaction. The study rejected the null hypothesis, confirming the substantial role of local cuisine in shaping tourism experiences. Demographic analysis provided insights into visitor profiles, highlighting the diverse appeal of Varanasi’s culinary heritage. The study underscored the importance of improving food quality, hygiene, and authenticity to strengthen Varanasi’s position as a culinary tourism hub. Practical implications were discussed for local vendors, restaurants, and policymakers to enhance the gastronomic appeal of the city. The research emphasized the need for sustainable culinary tourism strategies to enrich visitor engagement and ensure long-term tourism growth in Varanasi.
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