Advances in Consumer Research
Issue 9 ( Special Issue CPIMASS) : 59-64 doi: https://doi.org/10.5281/zenodo.22039769
Original Article
Crime on Screen, Chaos Within: An Examination of the Psychological Effects of Digital Crime Dramas on Male Tribal Teenagers.
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1
Assistant Professor, Department of Journalism and Mass Communication, Amity Institute of Arts, Humanities and Social Sciences, Amity University Jharkhand, Ranchi, Jharkhand, India.
2
Assistant Professor, Amity Institute of Information Technology, Amity University Jharkhand, Ranchi, Jharkhand, India.
3
Assistant Professor, Department of Journalism and Mass Communication, School of Humanities, Arka Jain University, Jharkhand, India.
Abstract

The expanding reach of digital streaming platforms has increased sustained exposure to crime-based entertainment, raising concerns regarding its role in shaping behavioural regulation and psychological functioning. Despite widespread consumption, limited research has examined how such mediated stimuli influence behaviour among marginalized youth populations. This study investigates the behavioural and cognitive effects of digital crime dramas on male tribal adolescents in Bero Block, Ranchi district, Jharkhand, a socio-culturally distinct environment. Employing a qualitative research design and in-depth interviews, the study explores processes of social learning, reinforcement, cognitive schema formation, and self-regulation associated with media consumption. Findings indicate elevated anxiety, heightened distrust, increased behavioural vigilance, and modified risk appraisal, reflecting patterns of behavioural conditioning and adaptive self-monitoring. The results emphasize the moderating role of cultural and environmental contexts in behaviour management and offer implications for youth behavioural interventions, media governance, and organizationally informed approaches to psychological regulation...

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