This research aims to meet the informing gap in Baja California’s MSME consulting, most specifically in administrative and operational areas. The mixed method is used in this study with the use of questionnaires and interviews with owners of established MSMEs operating in Baja California's food and beverages industry. Information was then extracted from the survey to determine the sectors where business entities are likely to benefit from external consulting. The results of the study demonstrate that there is significant interest in acquiring consulting services to address various financial and strategic issues and improve operational efficiency. 70.5% of the respondents expressed that the utilization of consulting was essential for career growth. Professional consulting of MSMEs is essential offers a perspective on the creation of a consulting model that is responsive to the needs of a given region and can be further adapted to other developing economie
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