Abstract: Consumer jurisprudence in India has evolved significantly in response to the rapid expansion of globalization, market liberalization, and the digital economy. The shift from a seller-dominated market to a consumer-centric approach has been facilitated by legal frameworks aimed at protecting consumer rights and promoting consumerism. The enactment of the Consumer Protection Act, 1986, and its subsequent replacement with the Consumer Protection Act, 2019, have strengthened consumer rights by incorporating modern aspects such as e-commerce regulations, alternative dispute resolution mechanisms, and stricter product liability norms.

In the globalized economy, India faces challenges such as misleading advertisements, data privacy concerns, unfair trade practices, and cross-border consumer disputes. Consumer jurisprudence has played a vital role in addressing these issues through landmark judicial pronouncements and legislative reforms. The judiciary has expanded the scope of consumer rights through progressive interpretations, recognizing issues like medical negligence, banking fraud, and online consumer grievances under consumer protection laws. Additionally, regulatory bodies like the Central Consumer Protection Authority (CCPA) ensure swift action against unfair trade practices.

Despite these advancements, consumer awareness remains a significant concern, requiring proactive initiatives by the government, non-governmental organizations (NGOs), and businesses. Strengthening consumer jurisprudence through digital consumer education, international collaboration, and stricter enforcement mechanisms is essential for fostering ethical business practices and empowering consumers in a globalized India. This paper critically analyses the role of consumer jurisprudence in promoting consumerism and safeguarding consumer interests in an increasingly interconnected economic landscape.