Smartphones have revolutionized social, cultural, and economic interactions. Similarly, the use of online platforms for buying goods and services has increased by manifold irrespective of type of product and price. The e-commerce platforms are adopting various strategies to attract new users and enhance the satisfaction level of their existing customers to stay ahead in the competition. Electronic word-of-mouth (e-WOM) is a major influence on consumer online purchase behaviour. This study intends to assess the influence of e-WOM credibility and e-trust between the relationship of customer satisfaction and repurchase intentions in online platforms. Here a moderated-mediation model was used to examine how e-WOM credibility moderates the relationship between e-satisfaction and repurchase intention in online shopping mediated through e-trust among online customers. Purposive sampling was used to yield 409 samples. An online survey using Google Forms collected primary data using a structured questionnaire. The primary predictor of E-satisfaction was delivery service quality, indicating that fast and correct delivery boosts online purchasing consumer contentment. This shows that e-satisfaction indirectly affects re-purchase intention through e-trust. This in-depth understanding will help online retailers in developing tailored tactics to improvise customer experience and loyalty
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