Advances in Consumer Research
Issue:5 : 1915-1926
Original Article
Bridging Gaps And Building Futures: A Sectoral Analysis Of Entrepreneurial Ecosystem Drivers For Women Empowerment In Kamrup, Assam
 ,
1
Research Scholar Institute of Business Management and Commerce Mangalayatan University, Aligarh
2
Supervisor Institute of Business Management and Commerce Mangalayatan University, Aligarh
Abstract

This study explores how the entrepreneurial ecosystem in Kamrup, Assam influences the growth and empowerment of women entrepreneurs in a region rich in both opportunity and cultural complexity. Despite a nationwide rise in women-led ventures, systemic hurdles—such as restricted access to finance, limited mentorship, policy gaps, and social norms—continue to hinder progress. By adopting a mixed-methods approach, the research blends quantitative survey data with qualitative interviews from women entrepreneurs, policymakers, and support organizations like ASRLM and NERAMAC. Guided by Isenberg’s entrepreneurial ecosystem model, the study assesses core factors such as financial accessibility, institutional support, policy implementation, market access, and gendered cultural dynamics. While national initiatives like PMMY and Start-Up India have made inroads, persistent challenges like digital illiteracy and weak grassroots execution remain. Notably, the study highlights the promise of local solutions—such as women-led cooperatives and microfinance programs—when backed by coordinated and inclusive policies. This paper offers a regionally grounded intervention framework and stresses the importance of collaborative action across sectors to build a resilient, gender-sensitive ecosystem. It urges a shift from symbolic support to substantive, long-term empowerment for women entrepreneurs, positioning Kamrup as a potential model for inclusive entrepreneurial development in India

Keywords
Recommended Articles
Original Article
“Entrepreneurship Development Training and Enterprise Success: The Mediating Role of Entrepreneurial Competencies among RUDSETI Beneficiaries”
Original Article
“Digital Microfinance and Women's Economic Empowerment: An Empirical Study among Women Entrepreneurs in Karnataka”
Original Article
Role of Customers' Perception of Retail Formats in the Formation of Customer Satisfaction: An Empirical Study of Supermarkets in Delhi NCR.
...
Original Article
Impact of Blockchain Based After Sales Service and Battery Traceability on Customer Satisfaction in the Two Wheeler Electric Vehicle Market: Evidence from Bangalore City
Loading Image...
Volume 2, Issue:5
Citations
771 Views
398 Downloads
Share this article
© Copyright Advances in Consumer Research