Rural customer Brand preference and brand switching is an important step to understand the rural customer selection behavior and brand preference reveals the type of attributes a brand possesses. With more and more current young generation in rural area who are more skin conscious than other factors have transformation of the industry. But still middle class and lower-middle class population a larger in rural area and their characteristics of selection are altogether different. So, there is a larger scope for customer research as the customer taste, customer preference, customer wants and likes Etc.,
Brand switching often because of financial, psychological, sociological and some other factors. The current study has been undertaken to know the satisfaction of the rural consumer towards various brands of bath soaps and to know the potential target of the population in the rural market matched with different marketing mixes and other marketing strategies to be chosen for implementation
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