The present study is designed to comprehensively analyse the dimension “Consumer Behaviour” by conducting a bibliometric analysis, content analysis and meta analysis of 199 publications between 2018 to 2022 from the Scopus database. This paper centrally revolves in highlighting the research gap in Consumer Behaviour, publications available between 2018 to 2022, top 10 authors with their respective citations, frequency of occurrences of the keywords and determining the most important factors and their influence in the domain of consumer behaviour. Findings shows that more research gap is present between the keywords consumer behaviour and Covid , impact. J.Poore author is having the highest citation of 1630 towards the dimension of consumer behaviour. In the year 2018 there were 74 publications, in the year 2019 there were 55 publications, in the year 2020 it was 47 publications and last in the year 2021 it was 23 publications towards the dimension “Consumer Behaviour”.
Among 21 keywords, Covid has occurred 28 times followed by consumer 22 times and Behaviour 19 times respectively. Total 9 factors have been determined from 21 keywords leading to the contribution of 77.95% in Consumer Behaviour
Download
Download XML