Advances in Consumer Research
Issue 4 : 510-519
Original Article
Beyond the Playing Field: Alternative Dispute Resolution in Emerging Sports Controversies
 ,
 ,
 ,
 ,
 ,
1
Assistant Professor, Gitarattan International Business School
2
LLM student (ADR), Gitarattan International Business School
3
Associate Professor, Department of Law, Brainware University
4
Assistant Professor, Department of Commerce, Adamas University, West Bengal
5
Assistant Professor, Brainware University, Kolkata
6
Associate Professor, FORE Academy of Management Studies
Abstract

This research paper examines the evolving landscape of Alternative Dispute Resolution (ADR) mechanisms in addressing novel sports controversies beyond traditional playing field disputes. As the sports industry continues to expand into new domains, including esports, technology-enhanced competition, and name, image, and likeness (NIL) rights, conventional litigation processes prove increasingly inadequate. Through analysis of recent case studies and emerging ADR frameworks, this paper demonstrates how mediation, arbitration, and hybrid resolution models are being adapted to address these unprecedented challenges. The research identifies significant advantages of ADR in sports contexts, including time efficiency, cost-effectiveness, relationship preservation, and specialized expertise. However, it also highlights critical limitations in current frameworks, including jurisdictional challenges, power imbalances, and procedural gaps. The paper concludes by proposing modifications to existing ADR structures, including technology integration, specialized mediator training, and flexible frameworks designed specifically for emerging dispute categories. These findings have significant implications for sports governance bodies, legal practitioners, and athletes navigating an increasingly complex sports landscape where disputes extend far beyond traditional competition concerns...

Keywords
Recommended Articles
Original Article
Government Policy, Institutions and Household Adoption of Rooftop Solar in Uttar Pradesh, India: A Systematic Review and Evidence Synthesis.
Original Article
Beyond Market Logics: Governing Cultural Capital in Tourism in France and India
...
Original Article
Exploring the interplay between Organisational Citizenship Behaviour and Employee Resilience in Higher Educational Institutions (HEIs): A Systematic Literature Review
...
Original Article
The Popularity of Street Food and Role of influencers, user generated content and Social Media in Promoting Street Food, with Reference to Ranchi City
...
Loading Image...
Volume 2, Issue 4
Citations
873 Views
991 Downloads
Share this article
© Copyright Advances in Consumer Research