This study explores the behavioral and attitudinal factors driving the shift from traditional retail to e-commerce among consumers in Delhi NCR, India. Using a sample of 423 respondents, the analysis applies descriptive statistics, Pearson’s correlation, and one-way ANOVA to examine patterns in consumer perception, decision-making, and platform engagement. The results indicate that generational and educational factors significantly affect online shopping frequency. Price, product quality, and variety emerge as primary motivators, while brand reputation and social media reviews have minimal influence. A strong positive correlation is found between ease of return and shopping frequency, whereas delivery delays and skepticism toward online reviews act as mild deterrents. These findings suggest a consumer base that is rational, experience-oriented, and responsive to logistical efficiencies over branding or peer influence..
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