Advances in Consumer Research
Issue 3 : 235-244
Original Article
Artificial Intelligence in Leadership: Impacts on Decision-Making and Organizational Success
Loading Image...
 ,
Loading Image...
 ,
Loading Image...
1
Professor, Head of the Department, Shree Devi Institute of Technology, Mangalore
2
Associate Professor, Department of MBA, Shree Devi institute of technology, Mangalore
3
Assistant Professor, Department of MBA, Shree Devi institute of Technology, Mangalore
Abstract

Artificial Intelligence (AI) is changing the way that businesses make decisions and has a big impact on leadership dynamics. This research investigates how artificial intelligence (AI) affects leadership, with a particular emphasis on how AI-driven technologies improve organizational performance through increased productivity, enhanced decision-making, and creativity. AI frees up leaders' time to concentrate on strategic initiatives and original problem-solving by automating repetitive chores. Additionally, executives can make better choices more quickly because to AI's data-driven insights, which provide a deeper understanding of client preferences, staff performance, and market trends. AI integration in leadership also makes it easier to communicate, collaborate, and manage resources, which boosts the growth and competitiveness of organizations. But there are drawbacks to the development of AI as well, such moral dilemmas, the requirement for leadership teams to be upskilled, and the necessity to strike a balance between machine intelligence and human intuition. In addition to providing a thorough review of AI's position in contemporary leadership, this research looks at these prospects and problems. The results indicate that artificial intelligence (AI) may be used as a catalyst to change leadership styles and promote a creative, data-driven, and flexible corporate culture, in addition to being a tool for improving operations. Leaders may use AI to generate long-term competitive advantages and more accurately and strategically negotiate the intricacies of today's corporate environment

Keywords
Recommended Articles
Original Article
Navigating Marketing Challenges and Policy Support: A Study of Tech Start-ups in Odisha
Original Article
Assessing the Sustainable Financial Performance of Regional Rural Banks: A Quantitative Analysis of Digital Innovation
...
Original Article
Impact of Technological Interventions on Efficiency, Transparency, and Sustainability of Minor Forest Produce Supply Chain Networks in Chhattisgarh
Original Article
Rethinking The Classroom In The Age Of Artificial Intelligence: Why Analytical And Application-Based Learning Is The Sustainable Path Forward An Empirical Study Of Faculty Perceptions And Student Learning Behaviors
Loading Image...
Volume 2, Issue 3
Citations
1223 Views
5089 Downloads
Share this article
© Copyright Advances in Consumer Research