Over the past 20 years, the community of individual investors has grown due to the globalization of financial markets, which has made a wide range of market and investment possibilities available. As a result, it complicates their process of making investment selections. Return on investment, market trend or risk, short-term profitability, share price, dividend policy, prior financial performance, company reputation, board reputation, current earnings, and expert opinion are all elements that affect investors' perceptions. The primary elements influencing investors' perceptions are the subject of this study. Demat share trading starts on stock exchanges. Investor participation has increased ever since. The Indian stock market is currently expanding, with a greater emphasis on fintech, digitization, and startup listings. Overall, there have been times of expansion, recession, and recovery as the Indian stock market has changed dramatically throughout time. It is currently among the world's biggest and most active markets. The purpose of the set of questions and in-person interviews with investors is to gain insight into their attitudes, behaviors, and points of view as well as their degree of awareness. The reason for this was that a variety of criteria, including risk discovery, tax advantages, maturity, monetization, and key security, affected the investor's choice. However, a lot of investors think that the return has the most impact on their choice. Compared to combined and outgoing investments, a significant portion of investors favour stock investments. Thus, the goal of this study was to examine how investors behave when it comes to the stock market